Principote
Beach club on Panormos Beach, Mykonos. Handcrafted umbrellas, VIP loungers, beach menu with sushi, shisha, massages, and Agora boutique on site.
- Location: Panormos Beach, northern Mykonos.
- Accessible by road, taxi, transfer, or sea via the beach club moorings.
- Dress Code: Chic beachwear.
- Smart casual for the restaurant and evening access.
Principote Beach Club occupies the northern stretch of Panormos Beach, one of the most secluded and visually pristine locations on the island. The beach setup is organized into two distinct tiers: standard sunbeds with handcrafted knit umbrellas and a dedicated VIP area with loungers equivalent in size to three standard beds, each equipped with a personal locker. Standard beach access includes the beach menu and sushi program. VIP area guests have access to the full restaurant menu alongside the standard beach program, plus an exclusive shisha service with dedicated shisha sommeliers. The venue is accessible by road, taxi, transfer, or by sea through the dedicated beach club moorings.
The design defines the character of Principote more than anything else. Smooth slatted wood throughout, clean architectural lines, terracotta planters, and the handcrafted rope umbrellas create a setting that consistently draws editorial comparisons to high-end design publications. The color palette runs in neutral and white tones that read as calm and refined from every angle of the beach. Professional massage service operates directly at the sunbed. The Agora boutique within the complex carries Greek and international luxury brands in swimwear, footwear, hats, sunglasses, and accessories. As the afternoon progresses the DJ energy builds, with the venue transitioning into an after-party format on select evenings featuring international DJ acts and live performances.
The beach menu covers Mediterranean and Japanese preparations available to all beach guests, with sushi prepared to order throughout the day. VIP area guests access the complete restaurant kitchen program including the full Mediterranean and international menu, fine wines, and premium spirits. The cocktail program runs signature preparations alongside champagne service. The shisha program in the VIP area is handled by dedicated sommeliers with single and medusa pipe configurations and a curated selection of blends. The resident DJ runs a curated playlist from opening, building progressively through the afternoon toward the evening format.
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